Application Modernization at Speed and Scale

Enterprises are pursuing greater application scalability, cost efficiency, and standardization with containerization and virtualization platforms. So, what’s the difference? Containers are a type of virtualization technology that allows users to run multiple operating systems inside a single instance of an OS. They are lightweight and portable, making them ideal for running applications across different platforms.

The Need for Master Data Management

A clean, non-redundant, and consistent source of enterprise master data is key to improved decision making, increased agility against competition, and better relationships with stakeholders. High-quality master data truly is the backbone of execution in any business organization.

Cloud-based business intelligence (cloud BI) provides businesses with the data and applications they need to manage their organizations in the rapidly growing digital economy that is transforming business operations. As the digital economy comes of age, business leaders must invest in the technological advancement of operations and business intelligence to fuel growth, lower costs, drive innovation, and remain competitive.

Reducing Data Complexity to Increase Business Intelligence

Business intelligence (BI) is one of the most valuable assets of modern enterprises. The collection, analysis, storage, and retrieval of vast amounts of data relevant to the organization lies at the heart of the process.

However, if handled poorly, data can end up in silos, becoming fragmented, unstructured, and inaccessible to end-users. With a well-optimized data warehouse, silos can be eliminated by collecting, curating, and managing data from multiple sources in a single central location.

Beyond the Hype of Big Data

The continuous 24/7/365 onslaught of both structured and unstructured data has created unprecedented opportunities and major disappointment at the same time. While there has been no shortage of excitement around the emergence of big data as a source of competitive advantage, cutting through the hype and making data actionable has been a major source of heartburn for business teams.

When it comes to successful digital transformation, there are several prevailing truths that span all industries:

1. Initiatives that are customer-centric and based on technology-enabled innovation are the ones that will be successful in generating growth, profit and sustenance.

2. CEOs who can clearly communicate their customer value-based vision in real working terms, and who closely monitor its progress, are the ones who will transform their organization in a well-orchestrated manner.

The Omnichannel Approach

Many industries are turning to data-driven marketing to drive sales and loyalty among today’s empowered and digitally savvy consumers. For instance, in the financial and insurance industries, marketers are challenged to capture, integrate, analyze, and use data for personalized customer engagement across multiple channels.

Today’s marketers are becoming data-driven by necessity, to make sense of these channels and the vast amounts of data generated from consumers daily.

Begin Your Journey to Cloud

Thousands of enterprises across the globe have already executed their migration to the cloud. Still, many others are hesitant to make a commitment, asking questions such as:

• What specific value will my business get from cloud computing?

• Which areas of my business will benefit most?

• What new opportunities can I access through adoption of the cloud, and how will those translate to the bottom line?

• How much will the cloud cost?

Finding Balance in Cloud Spending

In today’s globally competitive business environment, companies must do everything they can to attract customers. Marketing can be broadly defined as the efforts you make to reach out to customers to 1) ensure they are aware of the products or services you offer, and 2) to encourage them to purchase from you. This is a huge business area that can include all types of advertising, search engine optimization, traditional communication campaigns, and much more.